SimpliScale
SimpliScale | AI Automation Studio

Work Smarter,
Not Harder.

The AI studio that puts you at the center — AI built around how your business already runs, not the other way around.

How We Work

We deploy a swarm of specialized AI agents — each one running at its own station, working in parallel on a different part of your business.

Every Agent. Working Right Now.

While you're reading this, the swarm is building. Every agent works its role simultaneously — no waiting, no handoffs, no bottlenecks.

StrategistMapping the plan
SalesHandling calls
OutboundDialing prospects
Follow-UpReconnecting leads
RecruitingScreening talent
ContentWriting copy
OnboardingSetting up clients
DataPulling reports
QARunning checks
ReviewerApproving work

+ we build custom agents for any specialized task your business needs.

Built by an Operator

Nick Cornelius

Nick Cornelius

Founder & CEO

2022

Nick receives his Master's degree. OpenAI releases ChatGPT. Nick has wild success leveraging the API to drive over $76M in opportunity value for Catalent Pharma Solutions. Founds SimpliScale, specializing in process-driven AI implementation.

2024

Launches KingCaller AI — an AI voice agent platform designed to recover missed leads and save time. Within a year it scales to $50K MRR and 70+ employees.

NOW

Full-time digital nomad. Featured by OpenAI in their latest book "100 Chats for Studying, Career & College Life." Building AI for the biggest brands, agencies, and service businesses in the world.

Published by OpenAI

Featured in "100 Chats for Studying, Career & College Life"

25K+ Followers

Across YouTube, Instagram, X & LinkedIn

150+ Skool Members

Active community of operators & AI builders

Trusted By

Real Clients, Real Results

Trusted By
75+
Clients Served
$100M+
Generated for Clients
150K+
Hours Saved
24/7
AI Systems Running
HVAC

Jason Fox

HVAC Company Owner

$72 → $11
Cost Per Booked Call
5 Reps
Eliminated from Outbound

"It shows up every day, never complains, and the conversion is significantly better than live people."

▶ Tap for video
Jason Fox · HVAC
Fitness

Mike Behr

MJB Elite Health

$15K→$80K/mo
Monthly Revenue
80+
Calls Booked / Month

"There's no better feeling than waking up in the morning and having six booked calls on the calendar."

▶ Tap for video
Mike Behr · MJB Elite
Consulting

Liam

Acquisition Systems & Mechanics

$20K→$100K/mo
Monthly Revenue
$120K
Annual Labor Savings

"Nick completely changed the infrastructure within our company. We hit our first six-figure month."

▶ Tap for video
Liam · Acquisition Mechanics

Custom AI Systems That Scale Revenue

We don't sell software — we engineer AI-powered operational upgrades tailored to your business.

Sales, Marketing & Lead Generation

AI voice agents, outbound dialers, DM/SMS appointment setters, paid ad creative, SEO, and AI SEO — your entire top-of-funnel on autopilot.

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Workforce & Recruiting

Full recruiting pipelines, behavioral assessments, AI sales training, and objection drills — scale your team without HR overhead.

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Time Savings

AI-generated proposals, custom client portals, reactivation campaigns, mailing automation, onboarding flows, and CRM sync — kill the manual work that eats your week.

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Strategy & Content

AI-driven ROI reports, automated ad creative production, content systems, and data dashboards that drive decisions.

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Now Let's Talk
About You

We want to understand how your business operates today so we can identify exactly where AI can make the biggest impact.

Discovery Phase 1

Understanding Your Operation

Business Overview

"Walk me through your current business model?"

Understand what they sell and how they deliver it

"What's your average client value?"

Baseline deal size — anchors ROI math

"How many clients are you currently serving?"

Capacity baseline

"What's your goal for client capacity in the next 6–12 months?"

Growth target — paint the gap to close

Current Processes

"What tools and software are you currently using?"

Tech stack — find integration points and gaps

"Walk me through your client onboarding process?"

Identify automation opportunities in the post-sale flow

Rep Reminder
Let them do 70% of the talking · take detailed notes · listen for pain · get specific numbers
Discovery Phase 2

Identifying Pain Points

"What repetitive tasks take up most of your time?"

Find the highest-volume automation candidates

"How much time do you spend on administrative work versus high-value activities?"

Quantify the time leverage opportunity

"What's preventing you from scaling further?"

Surface the #1 blocker in their own words

"What's been your biggest challenge with automation so far?"

Past failures — differentiates our approach from generic tools

"What would doubling your client capacity mean for your business?"

Vision the upside — get them excited about the possible

"What's the cost of not solving these challenges?"

Pain quantified — fuel for the close

Watch For
Specific dollar amounts · hours per week · missed leads · stalled deals · burnout signals
Needs Assessment

Where AI Can Drive Impact

Based on our conversation, let's identify the areas with the biggest opportunity.

Opportunity Areas

Missed calls / slow lead response

AI Voice Agent or Speed-to-Lead system

Too much time in DMs qualifying leads

AI Appointment Setter

Owner is the bottleneck

Workflow Automation + Delegation Systems

High outbound team costs / low conversion

AI Outbound Calling

Manual onboarding / fulfillment processes

Automated Onboarding System

Recruiting bottleneck / bad hires

AI Recruiting System + Culture Index

Sales team underperforming / no training system

AI Sales Training + Objection Drills

No system for re-engaging past clients

AI Re-engagement Campaigns

Generic ad creative or content delays

AI Creative & Content Engine + Ad QA

No data to back AI ROI decisions

AI Strategy Reports + Scout Analysis

CRM and tools not talking to each other

Custom Integration & Sync Layer

Deepening Questions

"Tell me more about that..."

"What does that cost you monthly?"

"How long has that been going on?"

"What happens if nothing changes?"

"Have you tried solving this before?"

Goal

Identify at least 3 areas where AI automation can deliver measurable impact.

Recap

Here's What We Found

Let me make sure I'm capturing this correctly.

Step 1: Summarize Their Challenges

"So the three biggest things you're dealing with right now are: [Pain #1], [Pain #2], and [Pain #3]. Is that accurate?"

Step 2: Share a Relevant Case Study

"We worked with [similar client] who had the exact same problem — here's what changed in their first 90 days..."

Pull the case study that matches their pain and vertical (Jason Fox · HVAC, Mike Behr · Fitness, Liam · Consulting)

Step 3: Prescribe the Solution

"Based on what you've told me, here's what I'd recommend — and the best part: zero learning curve. It plugs into your existing stack."

◆

Missed calls → AI Voice Agent that answers 24/7 and books directly to your calendar

◆

DM overload → AI Appointment Setter that qualifies and books across all channels

◆

Outbound costs → AI Outbound Calling that replaces reps at a fraction of the cost

◆

Hiring bottleneck → Full AI Recruiting System with behavioral assessments

◆

Sales performance → AI Sales Training with live objection practice

◆

Manual processes → End-to-end Workflow Automation

◆

Re-engagement → AI campaigns to reactivate past clients

Select the solutions that match what you discussed

Step 4: Lock the Next Step

"Based on what you've shared, I think we can help. Here's what I suggest: let's book a solution design call where I'll walk you through the exact build for your business — and you'll be ready to make a decision by the end of that call. Sound fair?"

Set the expectation: next call = decision call. Get verbal commitment before booking.

Next Steps

Moving Forward

Decision Makers

"Is there anyone else who would need to be part of the decision to move forward? I want to make sure everyone's questions get answered on the next call."

"Would you be able to bring them onto the next call so we can answer everyone's questions at once?"

Budget Alignment

"Do you have a budget in mind for something like this, or is this more of a 'show me the ROI and we'll figure it out' situation?"

"Most of our clients invest between $3K-$10K/month depending on scope. Does that range feel reasonable given the problems we discussed?"

SimpliScale | AI Automation Studio

Let's Build It.
Together.

Your custom AI swarm — built around how your business already runs, not the other way around.